What is chatbot?
Chatbot is a tool to chat with people, for example with your clients. If business exist in the social media, it can acts as a client advisor. Chatbot which is properly programmed will improve service and sales processes in the company. Thanks to the innovation of chatbots, you will be able to improve your company's financial condition, spread your wings and expand your business.
How to create it?
To avoid disappointment and failure of chatbot, think about it seriously and do the necessary analysis. Identify your audience, analyze their problems, issues and questions. Think about how you can help them, how to improve their activities and how to make your company leave a positive footprint in memory, increasing the chances of customer return. After the analytical part, go to the strategic one. Think about what you care the most and what aspects will bring company's financial profit and customer satisfaction. After following these steps, use chatbot creator and make your bot to chat with clients. If you think this is too much, you can take advantage of companies offering help in this area.
How to use chatbot?
Firstly, good idea is to make chatbot to support customer service. When you enter a significant part of questions asked by customers and their answers, you can start thinking about chatbot development. What can you use it for, apart from doing repetitive tasks like replying to messages? Chatbot works well in marketing activities and in building relationships with customers.
Sales activities in chatbot
Chatbot can support sales activities. By using it you can send from your Facebook page a sponsored message to your audience with information about sales and promotion of a new product. It also allows you to redirect traffic from Facebook to a direct conversation and propose a loyalty program or for example the right product to meet the client's needs. You can create a quiz and ask about preference and then you will know what type of products offer to specific people. Of course, a properly created chatbot will do it for you. Second advantage of using chatbot is easy way to organize a competition and other fun with storytelling or quiz. These activities will help you build relationship with customers and will encourage them to share it with friends.
This article only shows part of how chatbot can support your business. Undoubtedly, chatbot is widely used by entrepreneurs. That, if you use it and how you do it can affect your company's financial results. When taking any action, remember that you do not exist if you are not online. But if you know this, you can get a competitive advantage.
